Turning a Koozie Into a Nationwide Brand Experience
The Sean Ryan Team at Keller Williams
Handing someone another branded product is easy. Getting them to pack it, travel with it, and post about it is a different ask.
The challenge
The Sean Ryan Team wanted a creative way to increase brand exposure and show just how far their network reached — not only across the country, but around the world. They wanted something more engaging than simply handing out another branded promotional product.
Our thinking
A giveaway asks nothing of the person who takes it, so instead of another logoed item we designed the koozie as an invitation. One side carried The Sean Ryan Team logo. The other asked recipients to take a photo with their koozie wherever they travelled and tag the team on social media.
The solution
To give people a reason to take part, everyone who participated was entered into a live end-of-summer drawing to win a premium YETI or RTIC cooler. Instead of the koozie being just another giveaway, it became a way for clients and friends of the team to interact with the brand and share it from destinations across the country and around the world.
In their words
The best merch doesn’t just display your logo. It gives people a reason to engage with your brand.
Scott is the best. We highly recommend him.
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