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All case studiesHotels & hospitality

Creating Memorable Guest & Customer Connections

Hyatt Place / Hyatt House Allentown Lehigh Valley

Putting a hotel logo on a product is easy. Being remembered by the person who receives it is the harder part.

Three co-branded Hyatt Place and Hyatt House Allentown Lehigh Valley mugs with cork bases, stacked on a marble counter.

The challenge

Hyatt Place / Hyatt House Allentown Lehigh Valley wanted branded merchandise that would do more than simply display their logo. Their sales team needed thoughtful ways to connect with customers, create memorable interactions, and support programs with products appropriate for the audience and occasion. Timing was also important, with some programs requiring quick turnarounds to meet critical deadlines.

Our thinking

EYB worked closely with the Hyatt team to make sourcing easier and provide curated recommendations based on what they were trying to accomplish. Rather than simply presenting products, EYB helped identify branded merchandise that could support specific sales and customer-engagement opportunities.

The solution

One standout program was Sweeter Cards, which combined a thoughtful message with a memorable experience and gave the Hyatt sales team a different way to connect with customers. EYB also managed sourcing, production and timelines, including expediting orders when necessary to help the Hyatt team execute programs on schedule.

A close view of a co-branded Hyatt Place and Hyatt House Allentown Lehigh Valley ceramic mug with a cork base.
Co-branded drinkware from the same program, produced for the Allentown Lehigh Valley property.

In their words

Merchandise earns its keep when it gives a salesperson a reason to reach out — and the recipient a reason to remember it.

We’ve had a great experience working with EYB. They make the sourcing process easy, provide thoughtful recommendations, and consistently deliver quality products on time. One of our most successful programs was the sweeter cards, which gave us a unique and memorable way to connect with customers. The cards stood out from traditional promotional items and were well received by recipients, generating positive feedback and helping create meaningful customer interactions. Their responsiveness and willingness to expedite orders when timelines were tight ensured we could execute programs successfully and meet critical deadlines. I’d highly recommend EYB to anyone looking for a dependable, customer-focused promotional merchandise partner.
Jenny FreiDirector of Sales, Hyatt Place / Hyatt House Allentown Lehigh Valley

Your turn

Tell us the goal. We’ll do the thinking.